HERBAL WELLNESS
2024 – 2026
SOCIAL MEDIA
CAMPAIGN DIRECTION
EVENT DIRECTION
PACKAGING DESIGN
PHOTOGRAPHY
Herbana
TEAM
Main Designer
Jovanka Luminari
Jocelyn Desiree
Alternated Designer
Jocelynne Valeska
Amanda Adhitama
Marsha Angkasa
Herbana integrates local wisdom with modern practices, to bring the very best that nature that has to offer. The brand aims to expand the supplement market to younger users and their approach to health is proactive, not preventive. Staying healthy is simply a way to maximize their balanced lifestyles.
We aim to establish the brand as a subtle badge of personal well-being. By focusing on elevated, minimalist design and holistic living, we position the product as an intentional lifestyle choice. We’re showcasing a lifestyle where prioritizing your health feels effortless, modern, and inherently cool to own.
Herbana integrates local wisdom with modern practices, to bring the very best that nature that has to offer. The brand aims to expand the supplement market to younger users and their approach to health is proactive, not preventive. Staying healthy is simply a way to maximize their balanced lifestyles.
We aim to establish the brand as a subtle badge of personal well-being. By focusing on elevated, minimalist design and holistic living, we position the product as an intentional lifestyle choice. We’re showcasing a lifestyle where prioritizing your health feels effortless, modern, and inherently cool to own.
For this project, I was very hands-on in so many aspects. From their day-to-day content, I planned, curated and guided a team of designers to create maximum potential for their social media.
Each month, I strategized and broke down themes into briefs and oversaw the production of the deliverables. The designs above are some of the ones I created as benchmark for the overall visual direction.
For this project, I was very hands-on in so many aspects. From their day-to-day content, I planned, curated and guided a team of designers to create maximum potential for their social media.
Each month, I strategized and broke down themes into briefs and oversaw the production of the deliverables. The designs above are some of the ones I created as benchmark for the overall visual direction.
During special holidays or events where the brand required new visual directions for packaging and hampers, I was also involved in these sub-projects. From Eid-al-Fitr hampers to the end of year Christmas Advent Calendars, I designed different collaterals that aligned with the brand's visuals while bringing freshness into the festivities.
During special holidays or events where the brand required new visual directions for packaging and hampers, I was also involved in these sub-projects. From Eid-al-Fitr hampers to the end of year Christmas Advent Calendars, I designed different collaterals that aligned with the brand's visuals while bringing freshness into the festivities.
Campaigns and offline events were also a part of the brand's needs. We ideated and created multiple events and campaigns that required their own direction, message and physical collaterals.
I was involved in a multitude of these. From community events we call "Feel Good Club" to larger Anniversary events we held in Omah Jati Anyer in 2025, I learned to manage and art-direct different stages of these campaigns.
Campaigns and offline events were also a part of the brand's needs. We ideated and created multiple events and campaigns that required their own direction, message and physical collaterals.
I was involved in a multitude of these. From community events we call "Feel Good Club" to larger Anniversary events we held in Omah Jati Anyer in 2025, I learned to manage and art-direct different stages of these campaigns.
Herbana
TEAM
Main Designer
Jovanka Luminari
Jocelyn Desiree
Alternated Designer
Jocelynne Valeska
Amanda Adhitama
Marsha Angkasa
HERBAL WELLNESS
2024 – 2026
SOCIAL MEDIA
CAMPAIGN DIRECTION
EVENT DIRECTION
PACKAGING DESIGN
PHOTOGRAPHY
AN ODE TO TEA
& DONUTS
2025
BRAND IDENTITY
PACKAGING DESIGN
PHOTOGRAPHY
TEAM
Designer
Jovanka Luminari
Cindy Amelia
Amanda Adhitama
Photographer
Thalia Giranko
Herbana
HERBAL WELLNESS
2024 – 2026
SOCIAL MEDIA
CAMPAIGN DIRECTION
EVENT DIRECTION
PACKAGING DESIGN
PHOTOGRAPHY
TEAM
Main Designer
Jovanka Luminari
Jocelyn Desiree
Alternated Designer
Jocelynne Valeska
Amanda Adhitama
Marsha Angkasa
Herbana integrates local wisdom with modern practices, to bring the very best that nature that has to offer. The brand aims to expand the supplement market to younger users and their approach to health is proactive, not preventive. Staying healthy is simply a way to maximize their balanced lifestyles.
We aim to establish the brand as a subtle badge of personal well-being. By focusing on elevated, minimalist design and holistic living, we position the product as an intentional lifestyle choice. We’re showcasing a lifestyle where prioritizing your health feels effortless, modern, and inherently cool to own.
For this project, I was very hands-on in so many aspects. From their day-to-day content, I planned, curated and guided a team of designers to create maximum potential for their social media.
Each month, I strategized and broke down themes into briefs and oversaw the production of the deliverables. The designs above are some of the ones I created as benchmark for the overall visual direction.
During special holidays or events where the brand required new visual directions for packaging and hampers, I was also involved in these sub-projects. From Eid-al-Fitr hampers to the end of year Christmas Advent Calendars, I designed different collaterals that aligned with the brand's visuals while bringing freshness into the festivities.
Campaigns and offline events were also a part of the brand's needs. We ideated and created multiple events and campaigns that required their own direction, message and physical collaterals.
I was involved in a multitude of these. From community events we call "Feel Good Club" to larger Anniversary events we held in Omah Jati Anyer in 2025, I learned to manage and art-direct different stages of these campaigns.